Each time a model communicates a brand identification to a receiver, it runs the chance of the receiver incorrectly interpreting the concept. As a result, a brand must use proper conversation channels to positively "…have an affect on how the psychological and Bodily aspects of a brand are perceived".[ninety three] https://shanevaccd.blogpayz.com/28880168/helping-the-others-realize-the-advantages-of-byd