“We started to Focus on our packaging, and we understood that we needed to make something that wasn’t about staying poured, but that can be consumed just how bottle water was,” Swanson mentioned. “We made an ergonomic package that consumers would need to drink from, and released in 2016.” So https://www.tumblr.com/sustainablemilkcartons/774789467771928576/the-rise-of-gable-top-cartons-in-packaging?source=share