- Supplying ‘quality’ final results => providing outcomes which could match the user’s intent far more intently. To the draw back, if the informational benefit of the rich snippet satisfies the user's lookup question, it might eradicate the necessity to click on by way of for even further engagement. - https://www.presta-addons-modules.com/en/opencart-seo-automatic-google-rich-snippets-json-ld-integration-opengraph-twitter-tags-schemaorg.html