The PESTEL analysis talked about Beforehand checked out the macro environmental factors influencing organization, but not the microenvironmental things. On the list of microenvironmental factors are rivals, that happen to be tackled by a competitor analysis. The Rivals analysis of Pepsi-Lipton Brisk looks with the immediate and oblique opponents https://hbs-case-solution60886.full-design.com/an-unbiased-view-of-harvard-case-study-help-77270787