Digital signage performance is often discussed in terms of data. Impressions, screen uptime, and content schedules provide useful insight. In real environments, human response shapes outcomes. A screen can be active, still have limited impact. Understanding this gap supports better planning. when content fits attention patterns. Limits of data-driven evaluation https://andrewobservationaljournal.bloggactif.com/41078635/understanding-the-components-of-digital-signage